Kate Smither, Brand Strategist

Kate is one of the world’s most awarded strategists, recognised by all the major creative and effectiveness awards. Whilst Global Planning Director at Ogilvy in London, her strategic leadership on Dove contributed to the success of the Dove Real Beauty Sketches campaign. The campaign won over 40 awards, including Cannes Titanium Grand Prix and Cannes Effectiveness Lions as well as the Grand Prix at the North American Effies. With a passion for understanding where brands connect to the world and with people, Kate has been lucky enough work on some of the biggest brands around both locally, regionally and globally.

They include brands such as Unilever, Dove, Campbell Arnott’s, Commbank, Westpac, St George, FFA, NRMA, Cathay Pacific, AFL, Cricket Australia, Diageo, Beam Suntory, CUB, Schweppes Australia, Cadbury, Mondelez, General Mills, George Weston Foods, AGL, NSW Govt, Federal Govt, ALP, Freedom, Optus, Red Bull, Canon, Defence Force Recruiting, nib, Medibank, QANTAS, P&G SKII, Coca- Cola, Pepsico, Tourism NSW, City of Melbourne and Expedia.

Kate is known for her commitment to cultural insight, creative work and to the industry more broadly in Australia and overseas. Kate is a regular contributor to industry publications, a teacher of industry courses and chair of the APG. Kate is also Winner B&T “Best of the Best” Planning Director.

Kate provides services in training, strategic positioning, and research.